WHY SOCIAL MEDIA SHOULD BE A STANDARD PART OF YOUR MARKETING STRATEGY
With the advent and proliferation of social media, marketing has moved to digital platforms, including social media.
With the advent and proliferation of social media, marketing has moved to digital platforms, including social media. In addition to reaching a broader audience, social media can enhance brand visibility and user experience. Unfortunately, most marketers use social media for marketing a one-time event, which only limits their options, thus affecting their businesses for the long term.
Did you know that 63 per cent of individuals who search for businesses through social media are likely to become loyal consumers if you have an established social media platform? Among other benefits, you have all the reasons to make social media central to your marketing strategy. This is why;
Improve brand awareness
Considering the number of people who use social media today, you cannot afford to underestimate its power. As statistics show, 91 per cent of marketers attribute their marketing success to social media. Thanks to this technology, your business can become more visible, which translates to a bigger customer base and brand awareness.
Customer loyalty
Social media offers a platform for business to showcase their products and services to potential customers. It is proven that brands that engage through social media are more likely to attract loyal customers. For example, 50 per cent of people who follow a brand on their social media sites are more loyal than those who do not.
Conversion
Every business seeks to convert ads to sales, and social media is the right place to achieve that. Whether its Facebook or Instagram, social media can help you to gain new leads. You can also move your customers through the sales channels, and consequently, make them purchase your products. You only need to customise your ads, blogs, emails, and other mediums to market your business.
Customer insights
Customer insights and reviews are essential in offering products and services that customers are looking for. Through insights, you can understand the changes you need to make to guarantee customer satisfaction. You can also use this information to determine what kind of content attracts more customers.
Social media offers many opportunities to marketers and brands, and any business that wants to succeed needs to incorporate it into its marketing strategy.
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