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WHAT IS THE FOUNDATION OF A MARKETING STRATEGY

Building a strong marketing strategy for your brand has to start at the ground level.


Much like constructing a house, you need to lay the right foundation for your strategy before you can build up from there. A solid foundation gives you something durable to rely on as you carry your plans to fruition.


So, what’s at the foundation of a great marketing strategy? Let’s take a look.

 

Foundational elements of a strong marketing strategy


A specific target audience

Trying to sell to everyone is ineffective and wasteful, so it’s better to narrow your focus. Identify a distinct target audience, determine segments within that group, and learn everything you can about those people so you can craft a marketing strategy designed with them in mind.


A clear brand message

With a clear audience in mind, you can now craft a focused brand message that speaks directly to your ideal clients. A clear message helps your audience remember what your business is and why they should care.


Well-defined business goals

The final step of preparing your marketing foundation is making sure you’re clear on your business goals. It’s important to name the specific objectives you want your business to achieve so you can create a marketing strategy that helps you get there.


With the right foundation in place, you can build an effective marketing strategy that creates a meaningful impact for your business.

 

Download the worksheet


Ready to craft your marketing strategy? Download this worksheet to plan your brand’s strategy today. The worksheet will walk you through identifying key marketing goals, selecting channels, content creation and distribution, and how to put it all together. It’ll help you get a plan in place and take steps toward putting your marketing strategy into action.

 

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