USE QUALITY GRAPHICS TO BOOST ENGAGEMENT ON YOUR WEB CONTENT
If you have an online business - blog, shop, services - you know that engagement is everything.
If you have an online business - blog, shop, services - you know that engagement is everything. Consider using some high-quality graphics to boost your engagement rates on your already awesome content.
Always: Content is King
When it comes to online resources, there is nothing that can replace quality content. Whether that's your blog posts, your products, or services, you need to provide quality content to make it in the online business world. That means that your posts or product and service descriptions need to be well-written and optimised first for user experience and then for SEO, with a compelling call to action
for your readers.
How Good Graphics Help
Once you have some really great content, an excellent graphic or two will help seal the deal. They contribute to user experience by giving the reader something to look at other than a wall of text, and will give them a literal picture of the product or information to give them a succinct view of what they are reading about. Plus, it makes your content easily shareable and engagement worthy.
What is a "good" graphic?
There are several things that all good graphics have in common:
Good Graphics Clearly Relate to the Content
If you are writing about music, and your graphic is a picture of an ocean, those two things don't obviously relate to one another. Make sure that your graphics actually add to your message, rather than just take up space
Good Graphics Help the Reader Understand the Content
Whether it's a photo or an infographic, your graphics should help your reader understand your message.
Good Graphics Look Nice
High resolution, aesthetically pleasing, and on-brand photos and infographics are the kind that people like to look at, engage with, and share.
Ready to boost your engagement with some high-quality graphics? Contact us - we are here to help!
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Remember, the key to email marketing success lies in understanding and adapting to the needs of your audience. Let's continue pushing the boundaries of what we can achieve with email marketing, ensuring every campaign is more successful than the last.
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