THE BIG ADVANTAGES OF SCHEDULING YOUR SOCIAL MEDIA POSTS
Maintaining a consistent social media presence is essential to your small business's success
Maintaining a consistent social media presence is essential to your small business's success, and there are many social media marketing tools that small business owners can take advantage of to keep a strong and cost-effective online profile. One of the best ways to execute your social media strategy is to schedule posts ahead of time.
Here are the two biggest reasons why scheduling social media posts is a valuable strategy:
Scheduling encourages both consistency and variety of content.
The further ahead you get with scheduling social media posts, the better you can execute your strategy and more easily see areas where marketing can be improved; for example, scheduling can ensure you're posting a good mix of visual and textual content and not relying too heavily on one or the other. Posting regularly also means better engagement and interaction with your audience.
Scheduling gives you more time for other tasks.
Posting content manually every day can easily become tiring or easily interrupted by unexpected circumstances. Scheduling posts takes away much of the stress of keeping up with regular social media activity and can help you stay on-message far into the future. Planning a month's worth of content around a particular theme ahead of time is much easier than coming up with daily posts at varying times. Don't feel completely locked in by the schedule, however — spontaneous manual posts are useful as well.
But when is the best time to schedule posts to go up on your social networks?
Peak activity varies
a small amount from platform to platform. Most Facebook activity occurs on weekdays, usually between 10AM and 1PM; this is similar for Twitter as well. Instagram activity tends to peak later in the week between 8-10AM and after 2PM. However, business owners should take these trends into consideration and look at their own engagement numbers to determine the best strategy for social media activity. Limit posts to 1-2 times per day
to avoid overwhelming your audience, and be responsive to comments and direct messages.
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