SOCIAL MARKETING TRENDS TO TRY
Here are 3 tips to implement on social media channels
Try the latest social media marketing trends to gain new followers and grow your audience and brand. Here are 3 tips to implement on social media channels.
The average person spends approximately two hours a day on social media sites. Not only do they browse and read posts from friends, but they also interact with brands from all over the globe.
There’s no question that social media offers an exceptionally effective way to build brand awareness, generate new traffic, and more. However, this is only possible if the right strategy and tactics are used.
Just like anything else in the marketing world, what works on social media is constantly evolving. Remaining aware of the latest social media marketing trends is challenging, but the information here is designed to give all business owners a heads up regarding what works today.
The Rise of Private Groups
In 2018 Facebook launched “Facebook Groups.” This allowed users to participate as a business page, update with Stories, post Live videos in the group, and create social learning units.
The goal of Groups was to help brands connected directly with their fans without the algorithm impacting the posts made. This helps garner fast feedback about services and products but also serves as a useful engagement tool.
Due to the effectiveness of Facebook Groups, Instagram users are following suit, creating private Instagram accounts to avoid the limiting algorithm. Private alternative accounts are also being created to increase interest in a specific brand.
Video, Video, Video!
In real estate, it’s “location, location, location!” In social media marketing, it’s “video, video, video!” While the video isn’t a new trend, it’s one that’s more effective today than ever before. As a result, it’s something all brands – regardless of size or industry – should be using.
Some best practices for creating a video for social media sharing include:
- Create goals for the video
- Create a video that’s 30 to 60 seconds
- For Stories, use 15-second micro-segment of the longer videos created
- Repurpose content when possible
- Make it engaging within the first 10 seconds
By using the best practices here, videos are going to have the most impact possible.
Transparency is Key
Everyone wants to know how companies are using their data. Unfortunately, only 55 per cent of customers believes that brands are “somewhat” transparent on social media.
Now is the time to be as honest and open about how data is used. The more open a company is, the more willing the customer is going to be to keep coming back.
To get ahead regarding transparency, start with what customers want on social media. The top three desires include:
- Service or product changes
- Business practices
- Company values
This may mean publicising app updates or product iterations, giving a behind-the-scenes look at the business, or demonstrating company values.
Social Media Marketing Trends to Implement Today
By implementing social media marketing trends here, businesses can create compelling posts that engage customers. Be sure to keep these trends in mind when updating a social media strategy.
To learn more about developing an effective social media strategy, or just updating an existing marketing strategy, contact us for a free website audit. We are here to help ensure every business achieves superior marketing results.
Have you ever wondered why some brands manage to hold a special place in our hearts and minds over time? It's not just about the quality of their products or services, but how they connect with us
Remember, the key to email marketing success lies in understanding and adapting to the needs of your audience. Let's continue pushing the boundaries of what we can achieve with email marketing, ensuring every campaign is more successful than the last.
Artificial Intelligence (AI) is stepping into the spotlight, offering tools that understand, analyze, and predict customer behaviors and preferences.
As we navigate the complexities of social media algorithms and user behaviors, remember that your audience seeks connections that feel personal and genuine. By focusing on creating content that engages, responds, and resonates, you're building a community
Local SEO is essential for service area businesses (SABs) that operate in specific regions without a traditional brick-and-mortar location.
This guide will walk you through the foundational steps of optimizing your online presence, from setting up a robust Google My Business profile to leveraging the persuasive power of customer reviews.
Throughout this guide, we've explored how startups can use digital marketing to not only compete but excel, without the need for large budgets. From the targeted precision of email marketing to the expansive reach of social media, these tools provide a foundation for robust online engagement. Google's suite of tools enhances visibility and insights, while content marketing establishes your brand's authority and connects deeply with your audience.
In the fast-paced world of customer service, AI-powered chatbots are making significant strides, enhancing the way businesses interact with their customers. These tools are reshaping customer engagement, offering solutions that are immediate and increasingly personalized. Yet, one might wonder, can a machine truly understand and adapt to the diverse needs of customers?
This guide explores sustainable content strategies that are feasible and fruitful. We'll show how a deep understanding of your audience can transform your content creation approach, and why publishing less frequently can sometimes be more effective.
The dynamic nature of social media demands continuous adaptation and feedback. As cultures evolve, our strategies for engagement must also adapt. This approach enhances brand visibility and builds lasting relationships with audiences around the world.
Why Choose Flat Rate Digital Marketing? Businesses often face two common challenges when it comes to marketing: limited budgets and unreliable outsourcing. Our service solves both.
Have you ever wondered how the simple act of speaking to a device could fill your shopping cart? Voice-activated shopping is a rapidly growing trend that's reshaping how we buy. With 27.4% of consumers already using intelligent assistants for their purchases, it's clear that this technology is establishing a significant presence.
This article explores the essential strategies for building and nurturing an online community that aligns with your brand’s values and business goals. How do you identify the right audience, and what platforms best host your budding community? These questions are pivotal as we explore the art of community engagement.
Let's continue to push the boundaries of creativity and innovation, ensuring our visual narratives are as compelling as they are effective. Remember, every image tells a story; ensure yours is unforgettable.
This guide will walk you through the essentials of creating content that speaks to your local audience and boosts your visibility online through Local SEO.
This guide explores practical strategies for safeguarding and enhancing your brand's reputation, ensuring it remains resilient against the ever-changing digital backdrop. What role does social media play in shaping how potential clients see you, and how can you turn sustainability into a compelling narrative for your audience?
Have you ever wondered why we often check online reviews before buying a product or choosing a restaurant? This behaviour is rooted in the concept of social proof, a psychological phenomenon where people assume the actions of others reflect correct behaviour for a given situation. In digital marketing, harnessing this powerful tool can significantly enhance your brand's credibility and influence consumer decisions. But how exactly can you leverage social proof to meet and exceed your marketing goals?
Are you tired of juggling content creation, strategy execution, and conversion optimization while trying to run your business? Well, it’s time to put an end to that struggle. Introducing AI-Marketing Pro—the ultimate solution for businesses that want to streamline their marketing and focus on growth.
Setting up a robust social listening framework involves tracking mentions and hashtags, understanding the sentiment behind each interaction, and using this knowledge to make informed decisions. This guide will walk you through the nuances of selecting the right tools, analyzing data for actionable insights, and ultimately enhancing your marketing strategies to better align with consumer expectations.
In competitive professional services, distinguishing your brand can feel like navigating a complex maze. How do you ensure your message reaches the right audience and resonates deeply with them?
DIGINEWS BLOG
Have you ever wondered why some brands manage to hold a special place in our hearts and minds over time? It's not just about the quality of their products or services, but how they connect with us
Remember, the key to email marketing success lies in understanding and adapting to the needs of your audience. Let's continue pushing the boundaries of what we can achieve with email marketing, ensuring every campaign is more successful than the last.
Artificial Intelligence (AI) is stepping into the spotlight, offering tools that understand, analyze, and predict customer behaviors and preferences.
As we navigate the complexities of social media algorithms and user behaviors, remember that your audience seeks connections that feel personal and genuine. By focusing on creating content that engages, responds, and resonates, you're building a community
Local SEO is essential for service area businesses (SABs) that operate in specific regions without a traditional brick-and-mortar location.
This guide will walk you through the foundational steps of optimizing your online presence, from setting up a robust Google My Business profile to leveraging the persuasive power of customer reviews.
Throughout this guide, we've explored how startups can use digital marketing to not only compete but excel, without the need for large budgets. From the targeted precision of email marketing to the expansive reach of social media, these tools provide a foundation for robust online engagement. Google's suite of tools enhances visibility and insights, while content marketing establishes your brand's authority and connects deeply with your audience.
In the fast-paced world of customer service, AI-powered chatbots are making significant strides, enhancing the way businesses interact with their customers. These tools are reshaping customer engagement, offering solutions that are immediate and increasingly personalized. Yet, one might wonder, can a machine truly understand and adapt to the diverse needs of customers?
YOUR DIGITAL PARTNER.
Join the Community of Thriving Small Businesses
We’ve helped countless small businesses amplify their online presence, drive more traffic, and boost sales. Ready to join them? Whether you're tech-savvy or tech-shy, we've got a solution that's just right for you.
Start Your Journey Today 🌟
Discover how Your Digital Agency can transform your business. Sign up for a free consultation or explore our platform with a free trial. Let’s make your business the next big thing!
BE SEEN.
BE HEARD.
BE LOVED.
Serving Locations
Australia
USA
Canada
Your Digital Agency 2006 - 2025
Registered Trademark (TM)
Celebrating 18+ Years of Digital Marketing Excellence.