5 SOCIAL MEDIA ISSUES YOUR BUSINESS NEEDS TO FIX
Most social media users do not access the various social platforms with business in mind.
Most social media users do not access the various social platforms with business in mind. There are, of course, some social sites like LinkedIn that are focused on business and employment.
However, the majority of people using Facebook, Twitter, Instagram, and other popular sites are looking to post and engage with interesting, humorous, and trending content. With the right techniques, though, it is still possible to build your brand and gain customers through effective social media activity.
The way people use social media can cause issues for businesses who often get their approach wrong. While you might not damage your brand, you can lose followers and not get the returns you were hoping for. By fixing the following issues, you can ensure followers becoming engaged with your accounts, and your brand can grow.
Excessive Promotional Activities
Users expect to see some promotional activity from brands, but it can potentially cross a line and become irritating. It may be simply that the volume of ads becomes too much, standing out negatively to followers. It could, however, be that the promotions are not engaging or inspiring. The best types of promotions offer value to consumers, even if they don't make a purchase. You could, for example, educate people on a related topic, and transition to product promotion.
Poor Customer Support
While you may not have intended to use social media for customer support, this is difficult to control. Users will often turn to their preferred social media platform instead of using a helpdesk. If you fail to answer customer questions or request for help, it will be noticeable to followers. Even if you are just directing each request to your helpdesk, it is better than ignoring people and simply posting content with no direct communication.
Lack of a Theme
The best social media channels have recognisable themes, so followers know what to expect. Personal accounts might be diverse in their output, but this can feel incongruous to followers who become unsure of what your brand represents. Try to focus on a theme for each platform, ensuring it accurately represents your brand values. These themes can be created for sites based on images, text, and video. Of course, you don't want to become too generic, but a broad concept will help give you an identity.
Irrelevant Content
There can be a tendency for businesses to want to keep up a busy posting schedule. Posting frequently can work for some brands, typically when they have a social media team. If you don't have dedicated social media managers, though, it might be better to limit your content schedule. Posting frequently often leads to irrelevant content being used, usually not making much sense to followers of your brand. While you might want to comment on industry topics, make sure they are subjects that your followers will understand and be engaged with.
Misjudged Use of Trending Topics
There are new trending topics to be found across all the popular platforms. Popular brands can sometimes latch on to a trend, earning many likes and shares for creative use of the topic. Unfortunately, there is also the potential for mistakes to be made. A business might not fully understand the deeper concepts behind a trend and offend or upset some users. Trending topics are still a great way to develop social content, but it is important to be clear with what you are doing.
Social media can be a vital part of your business. Consumers expect to see a social media presence across all the major platforms, so it is important to take part in the process. When you have joined the major sites, though, you find that there is work involved. Avoiding these common issues ensures you are operating your sites to an optimal degree, providing users what they are looking for. Social media is not going away, so it is worth dedicating your time to developing this valuable marketing channel.
Have you ever wondered why some brands manage to hold a special place in our hearts and minds over time? It's not just about the quality of their products or services, but how they connect with us
Remember, the key to email marketing success lies in understanding and adapting to the needs of your audience. Let's continue pushing the boundaries of what we can achieve with email marketing, ensuring every campaign is more successful than the last.
Artificial Intelligence (AI) is stepping into the spotlight, offering tools that understand, analyze, and predict customer behaviors and preferences.
As we navigate the complexities of social media algorithms and user behaviors, remember that your audience seeks connections that feel personal and genuine. By focusing on creating content that engages, responds, and resonates, you're building a community
Local SEO is essential for service area businesses (SABs) that operate in specific regions without a traditional brick-and-mortar location.
This guide will walk you through the foundational steps of optimizing your online presence, from setting up a robust Google My Business profile to leveraging the persuasive power of customer reviews.
Throughout this guide, we've explored how startups can use digital marketing to not only compete but excel, without the need for large budgets. From the targeted precision of email marketing to the expansive reach of social media, these tools provide a foundation for robust online engagement. Google's suite of tools enhances visibility and insights, while content marketing establishes your brand's authority and connects deeply with your audience.
In the fast-paced world of customer service, AI-powered chatbots are making significant strides, enhancing the way businesses interact with their customers. These tools are reshaping customer engagement, offering solutions that are immediate and increasingly personalized. Yet, one might wonder, can a machine truly understand and adapt to the diverse needs of customers?
This guide explores sustainable content strategies that are feasible and fruitful. We'll show how a deep understanding of your audience can transform your content creation approach, and why publishing less frequently can sometimes be more effective.
The dynamic nature of social media demands continuous adaptation and feedback. As cultures evolve, our strategies for engagement must also adapt. This approach enhances brand visibility and builds lasting relationships with audiences around the world.
Why Choose Flat Rate Digital Marketing? Businesses often face two common challenges when it comes to marketing: limited budgets and unreliable outsourcing. Our service solves both.
Have you ever wondered how the simple act of speaking to a device could fill your shopping cart? Voice-activated shopping is a rapidly growing trend that's reshaping how we buy. With 27.4% of consumers already using intelligent assistants for their purchases, it's clear that this technology is establishing a significant presence.
This article explores the essential strategies for building and nurturing an online community that aligns with your brand’s values and business goals. How do you identify the right audience, and what platforms best host your budding community? These questions are pivotal as we explore the art of community engagement.
Let's continue to push the boundaries of creativity and innovation, ensuring our visual narratives are as compelling as they are effective. Remember, every image tells a story; ensure yours is unforgettable.
This guide will walk you through the essentials of creating content that speaks to your local audience and boosts your visibility online through Local SEO.
This guide explores practical strategies for safeguarding and enhancing your brand's reputation, ensuring it remains resilient against the ever-changing digital backdrop. What role does social media play in shaping how potential clients see you, and how can you turn sustainability into a compelling narrative for your audience?
Have you ever wondered why we often check online reviews before buying a product or choosing a restaurant? This behaviour is rooted in the concept of social proof, a psychological phenomenon where people assume the actions of others reflect correct behaviour for a given situation. In digital marketing, harnessing this powerful tool can significantly enhance your brand's credibility and influence consumer decisions. But how exactly can you leverage social proof to meet and exceed your marketing goals?
Are you tired of juggling content creation, strategy execution, and conversion optimization while trying to run your business? Well, it’s time to put an end to that struggle. Introducing AI-Marketing Pro—the ultimate solution for businesses that want to streamline their marketing and focus on growth.
Setting up a robust social listening framework involves tracking mentions and hashtags, understanding the sentiment behind each interaction, and using this knowledge to make informed decisions. This guide will walk you through the nuances of selecting the right tools, analyzing data for actionable insights, and ultimately enhancing your marketing strategies to better align with consumer expectations.
In competitive professional services, distinguishing your brand can feel like navigating a complex maze. How do you ensure your message reaches the right audience and resonates deeply with them?
DIGINEWS BLOG
Have you ever wondered why some brands manage to hold a special place in our hearts and minds over time? It's not just about the quality of their products or services, but how they connect with us
Remember, the key to email marketing success lies in understanding and adapting to the needs of your audience. Let's continue pushing the boundaries of what we can achieve with email marketing, ensuring every campaign is more successful than the last.
Artificial Intelligence (AI) is stepping into the spotlight, offering tools that understand, analyze, and predict customer behaviors and preferences.
As we navigate the complexities of social media algorithms and user behaviors, remember that your audience seeks connections that feel personal and genuine. By focusing on creating content that engages, responds, and resonates, you're building a community
Local SEO is essential for service area businesses (SABs) that operate in specific regions without a traditional brick-and-mortar location.
This guide will walk you through the foundational steps of optimizing your online presence, from setting up a robust Google My Business profile to leveraging the persuasive power of customer reviews.
Throughout this guide, we've explored how startups can use digital marketing to not only compete but excel, without the need for large budgets. From the targeted precision of email marketing to the expansive reach of social media, these tools provide a foundation for robust online engagement. Google's suite of tools enhances visibility and insights, while content marketing establishes your brand's authority and connects deeply with your audience.
In the fast-paced world of customer service, AI-powered chatbots are making significant strides, enhancing the way businesses interact with their customers. These tools are reshaping customer engagement, offering solutions that are immediate and increasingly personalized. Yet, one might wonder, can a machine truly understand and adapt to the diverse needs of customers?
YOUR DIGITAL PARTNER.
Join the Community of Thriving Small Businesses
We’ve helped countless small businesses amplify their online presence, drive more traffic, and boost sales. Ready to join them? Whether you're tech-savvy or tech-shy, we've got a solution that's just right for you.
Start Your Journey Today 🌟
Discover how Your Digital Agency can transform your business. Sign up for a free consultation or explore our platform with a free trial. Let’s make your business the next big thing!
BE SEEN.
BE HEARD.
BE LOVED.
Serving Locations
Australia
USA
Canada
Your Digital Agency 2006 - 2025
Registered Trademark (TM)
Celebrating 18+ Years of Digital Marketing Excellence.